Ashley Eckstien, voice actress of Ahsoka Tano in the 3D Star Wars spin-off The Clone wars has founded an apparel company that aims to be exclusive in female sci-fi clothing.
Her line will be “debuting” this weekend at San Diego Comic-Con, and she’ll be holding a panel to both promote the site, Her Universe, as well as talk about the importance of representing female Sci-Fi fans.
Her first license is for Star Wars, and I imagine she plans on expanding this to other titles (Battlestar Galactica, oh pretty please!) as well.
What I like about the designs is that they are more than just Star Wars art screenprinted onto the front of stock t-shirts. They’re actually thought out to be appealing as something girls would wear: colorful, lady-cuts, placement of the artwork, and even a little cutesy here and there.
A few have argued that this is offensive (“why should it be ‘cuteified!’ in order to cater to women!?”) but I strongly disagree.
Men and women have different tastes in clothing and design, that’s a given. I enjoy rocking my geek side, but not all fangirls are tomboys (well I am a bit, but I do like to look cute, too). Some of us like to actually dress up, and if I’m going out with friends I’m not gonna run around in an oversized men’s T because that’s all there is.
I do, however, happily don some of those baby-doll cut gamer shirts. And soon I may even rock a Star Wars one.
The item I have my eye on is the hooded thermal. I really like the design and thermals are awesome.
The down-side, as expected, is that the clothes are not cheap. 30 bucks for the tees, 40 for the long-sleeved items. That’s kind of pushing it, even for geek apparel that’s usually overpriced.
It’s pretty tempting, though.
Check out her website for news, blog, store, and more info.